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    Grocery Deal-comparison Web Site Adds Coupons

    OTTAWA, Ont. -- Mygrocerydeals.com said this week that the free Web site and search engine, which has gone live in more than 525 U.S. cities, has just added online coupons that will allow its members to "realize even greater savings on their weekly grocery shopping."

    OTTAWA, Ont. -- Mygrocerydeals.com said this week that the free Web site and search engine, which has gone live in more than 525 U.S. cities, has just added online coupons that will allow its members to "realize even greater savings on their weekly grocery shopping."

    The localized, personalized site lets members quickly create a profile and then search their local stores automatically for the advertised items they want. Members can create a price-optimized shopping list of items, save it, print it, and even e-mail it.

    Mygrocerydeals.com is designed for heads of households age 25-54, who are interested in bargain hunting, concerned about health and nutrition, and looking for a better way to save time and money in planning their grocery shopping.

    The site is devoted exclusively to the grocery sector and boasts a database of over 325,000-plus food products -- and growing, with new cities and stores being added each week at member or visitor request. Site users can look up product information, sort specials by their favorite stores, product category, or brand. The site is currently developing its ability to flag any potential allergy or nutritional concerns based on the member's profile matched against chosen products' ingredients. The "Nutri-Know" tool, which the company describes as "a very powerful way for the member to research and plan healthy meals," is still in beta testing.

    "Our goal was to create a search engine that eliminates the need for consumers to wade laboriously through the grocery flyers and circulars that are delivered to their doors via the weekly newspapers," said mygrocerydeals.com e.v.p. John Scott. "We want to save people both time and money."

    Such national brand advertisers as Kellogg's, McCormick, Chicken of the Sea, Taste of Home Magazine and Red Baron, have already shown interest in the advertising opportunity represented by mygrocerydeals.com, according to the company. The site's features for members include "Recipe Corner," which offers targeted recipes each week from site sponsors, and "Product Showcase," which will spotlight what's new in the grocery industry, is coming soon.

    According to mygrocerydeals.com president and c.e.o. Paul Davis, "We have also generated a lot of interest from complementary partner organizations and Web sites, where they feature links and news about mygrocerydeals.com to their target audience and membership as a value-added service."

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