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NORTHFIELD, Ill.-- Kraft Foods, Inc. here named Irene B. Rosenfeld its new c.e.o. effective immediately, replacing Roger K. Deromedi, who abruptly agreed to leave the company "to pursue other interests," according to Kraft's board.
Rosenfeld, a former Kraft executive of many years, most recently was chairman and c.e.o. of Frito-Lay, a division of PepsiCo.
"While the fundamentals of the business continue to improve, we are confident that Irene will accelerate the execution of Kraft's growth strategy, build value for shareholders, and lead Kraft when it becomes a fully independent company," said Louis C. Camilleri, Kraft Foods' board chairman.
Camilleri called Rosenfeld "one of the most talented and respected executives in the consumer goods industry," adding, "Irene has a wealth of experience in all of Kraft's businesses, and is uniquely qualified to lead Kraft during these challenging and exciting times."
Prior to joining Frito-Lay in 2004, Rosenfeld spent more than 20 years with Kraft and General Foods. She held a number of key management positions in the United States, Canada, and Mexico, culminating in her appointment as president of Kraft's North American business. Among her many accomplishments at Kraft, Rosenfeld led the highly successful integration of the $19 billion Nabisco acquisition, as well as the restructuring and turnaround of a number of key businesses.