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SALISBURY, N.C. - Bloom, Food Lion's "different kind of grocery store," premiered in three upstate South Carolina locations over the weekend.
The Anderson, Greenville, and Seneca communities are the first in the region to experience Bloom's approach to grocery shopping, which includes convenience-centric technology, lower shelves, uncluttered aisles, and an intuitive layout.
"We are excited to enter the upstate community and bring our fresh and novel approach to grocery shopping to local residents," said James Egan, v.p. of Bloom, in a statement. "Bloom takes the hassle out of shopping and makes it fun and easy. We think Bloom will surprise and delight our guests with exceptional quality on everything from the practical, like bread and milk, to the exotic, such as tortilla-crusted tilapia or Alessi 20-year-old balsamic vinegar. The best part is we offer all of this at great prices."
Designed from a shopper's perspective, Bloom features optional hand-held scanners that allow customers to scan and bag their own groceries as they move throughout the store. Information kiosks allow customers to find products, select menus, and even determine the best kind of wine to serve with a particular meal.
The Table Top area, meanwhile, includes restaurant-quality, ready-to-eat meals along with specially prepared deli sandwiches, handmade pizzas, salads, and more.
Bloom was originally introduced in the Charlotte, N.C. area in 2004, following two years of international research into consumer preferences and market studies.
Four more Bloom stores are set to open in the upstate South Carolina region later this year.
Bloom is a banner of Food Lion, LLC, a subsidiary of Brussels-based Delhaize Group, and currently operates eight stores.