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LA JOLLA, Calif. -- Natural food products company Kashi here said yesterday that it would branch out into frozen entrees for the first time. The line will be available at retailers across the United States next month.
"For today's time-starved consumers, frozen foods represent a fast and convenient meal choice; however, there are very few options on the market that provide good nutrition and lasting nourishment," noted Kashi brand manager and nutritionist Jeff Johnson in a statement. "Our All-Natural Entrees combine wholesome ingredients and a complete balance of fiber, protein and healthy fats to leave you feeling full and fulfilled."
Minimally processed, additive- and preservative-free Kashi All-Natural Entrees will feature large-cut seasonal vegetables, whole grains, lean chicken, shrimp, and black beans. The company is rolling out six 10-ounce entrees in such varieties as Lemon Rosemary Chicken, Chicken Pasta Pomodoro, Black Bean Mango, Sweet & Sour Chicken, Southwest Style Chicken, and Lime Cilantro Shrimp. Chicken Pasta Pomodoro features seven whole grain penne pasta, while the rest of entrees include Kashi's original pilaf, a blend of seven whole grains plus sesame, which was the company's first retail product.
"The pilaf is the cornerstone of Kashi's origins," observed Johnson. "By marrying this product with the frozen entree line, we have struck a balance between honoring our heritage and extending the Kashi brand into a new category."
Added Johnson: "We take great care to prepare our entrees using pure methods like marinating and grilling. These preparation techniques retain nutrients while releasing the flavors nature provides. Freezing just locks in the nutritional and flavor goodness."
The entrees contain 240 to 380 calories, five to seven grams of fiber, and eight to 19 grams of protein. Many of the varieties feature additional nutrients, among them vitamin C, vitamin A, and calcium.
Founded in 1984, Kellogg Co. division Kashi already offers ready-to-eat whole grain cereals, crackers, and granola bars.