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CHICAGO -- The Perishables Group here has inked an agreement with Bi-Lo/Bruno's to provide the necessary data and tools for a customized perishables performance tracking and category development program.
The agreement will enable the Mauldin, S.C.-based Bi-Lo/Bruno's -- which operates 340 stores in the Carolinas, Georgia, Alabama and Tennessee, and Florida -- and its supplier partners to gain new insights into category performance across the perishables departments, including produce, meat, seafood, deli and bakery.
"This level of information has historically not been available in perishables," said Michael Yakovsky, group v.p./perishables marketing at Bi-Lo/Bruno's. "It will help us more effectively identify new opportunities in perishables. It will also allow us to work more effectively with our supplier partners by enabling them to better understand our performance as well as the competitive market performance," added Yakovsky.
Bruce Axtman, Perishables Group's president and c.e.o, said the new supplier partnership program will allow the retailer to monitor performance vs. competition and efficiently execute analysis using perishables department data from ACNielsen.
"We are very pleased to have expanded the scope of our work with Bi-Lo/Bruno's," said Axtman. "We look forward to helping this industry leader build on its success through direct involvement in its merchandising activities and in facilitating information sharing with its key suppliers."