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TORONTO, Ontario, Canada -- The Great Atlantic & Pacific Company of Canada (A&P Canada), a wholly-owned subsidiary of Metro Inc., renewed its sponsorship in the Canadian Air Miles Reward Program.
The Air Miles Reward Program is a coalition loyalty program with approximately two-thirds of Canadian households as active members, who earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada. Reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, and electronic merchandise.
The Air Miles program is run by Dallas-based Alliance Data, a provider of transaction services, credit services, and marketing services.
A top-10 Air Miles Sponsor, A&P Canada operates 235 stores throughout Ontario under the A&P, Dominion, Food Basics, The Barn, and Ultra Food & Drug banners. A&P Canada is the second-largest food retailer in Ontario, with a 24-percent market share in the province.