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LE MARS, Iowa -- The ice cream enthusiasts at Blue Bunny here are on a quest to find America's biggest "Ice Creamaniacs" this summer.
The company is urging consumers to nominate themselves, in a promotion program that will announce its picks for Ice Creammaniacs in July.
To enter the running, ice cream fans can log on to http://www.bluebunny.com/icecreamaniacs and tell of their passion for ice cream and frozen novelties in 500 words or less. Blue Bunny is encouraging entrants to submit stories, photos, and videos to convince judges how much they love ice cream.
"Through consumer research, we know that nearly one in five Americans eats ice cream or frozen novelties in bed, and one in 10 Americans eats ice cream or frozen novelties for breakfast," said Dave Smetter, director of marketing communications for Wells' Dairy. "Through this program, we're searching high and low for real life stories of Americans who are this fanatical about their ice cream."
The deadline to enter the Ice Creamaniacs search is June 30. Submissions will be judged by a panel of ice cream aficionados at Blue Bunny's corporate headquarters in Le Mars, Iowa, the "Ice Cream Capital of the World." Finalists will be announced online during National Ice Cream Month in July, at which point America will be invited to vote for the country's most passionate Ice Creamaniacs.