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MINNEAPOLIS -- Lund Food Holdings Inc. here is teaming with local marketing and branding firm Blackwatch to launch a new fruit smoothies beverage line this week, in a bid to tap into the lucrative health and wellness category.
Dubbed Sola in homage to the eponymous juice bars found inside Lunds and Byerly's grocery stores, the new Sola Beverages line of smoothies will make its debut June 9 in refrigerated coolers at 22 Lunds, Byerly's, and Rick's Market locations throughout the Twin Cities, according to local reports.
Beyond Lund's own units, the partners have their sights set on getting the drinks line into other retailers throughout the Upper Midwest.
Food scientists at Cargill Inc. develop the juice recipes, while Citrus Systems manufactures the beverage.