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NAPLES, Fla. -- Need to know the weather in Chile? Got it. What about up-to-date growing conditions for strawberries? Got that, too. Global Berry Farms here, marketer of the Naturipe brand, has launched a new Web site http://www.globalberryfarms.com -- that will provide retailer customers with a one-stop fresh berry shop.
Allowing access to real-time harvesting and shipping information, which has traditionally been inaccessible via the Web, the new program will enable faster dissemination of necessary resources in a market with increasing consumer demand, Global Beery Farms said.
"As consumer demand for healthy food options continues to grow, berry suppliers must be prepared to provide their customers with the resources to quickly and strategically address the needs of consumers," said Chris Mayhew, v.p. of marketing for Global Berry Farms.
The new Web site will provide users with updated weather conditions for various growing regions, real-time growing and shipping information for individual products, timely market updates for each product, merchandising tips and tricks, growing news and will feature a different product each month on the homepage.
In addition, users can access various sales materials, advertising planning resources, handling and merchandising tips, nutrition information, background information about Global Berry Farms and its growers, as well as a media section, which provides recent press releases and high-resolution product images.