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BUFFALO, N.Y. -- Rich Products Corp. here said it has selected SignalDemand to help it more accurately meet its customers' needs and drive their growth.
Rich's said SignalDemand's solutions will allow it to improve the profitability and impact of its trade-spend promotion and product mix decisions, inclusive of customer analysis, market data, competitive factors and supply constraints to allow sales, marketing, and manufacturing organizations, to evaluate different trade spend and promotion strategies.
"Companies throughout our industry are working to develop the best strategies and solutions to meet our customers' needs and drive profitable growth for our customers," said Kevin Malchoff, group president, Rich Products USA and Canada Business Unit. "We believe that SignalDemand's industry knowledge and experience will help us to measure the impact of our promotions, and precisely target our promotional spend to drive profitable growth."