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QUINCY, Mass. -- The Stop & Shop Supermarket Co. here, along with Oakland, Calif.-based Edy's Grand Ice Cream, will thank each Stop & Shop customer who donates $1 to pediatric cancer research and treatment organizations with a free scoop of ice cream at all of the Ahold-owned Northeast grocer's stores, which are in Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey.
"Ice Cream Day," during which 20,000 pounds of ice cream will be doled out, is scheduled to take place Saturday, June 10, from 1 p.m. to 5 p.m.
Customers will have their choice of a scoop of vanilla or chocolate, with 100 percent of their donation going toward battling childhood cancer. Donations made in Stop & Shop's New England stores will go to The Jimmy Fund, while donations made in its New York and New Jersey locations will go to Memorial Sloan-Kettering Cancer Center.
The event coincides with Stop & Shop's Triple Winner Game, a scratch card promotion in which every ticket is an instant winner of a free product, a gift card, or a cash prize up to $10,000. The program enables customers who make a $1 donation in any Stop & Shop store to get a Triple Winner Game ticket. Triple Winner is projected to raise over $6.5 million in 2006 to fight pediatric cancer.
To further support Triple Winner, Edy's has rolled out 100,000 cartons of Triple Winner Neapolitan, a new limited-edition flavor available only at Stop & Shop. Edy's will donate 25 cents to pediatric cancer charities for each carton of Triple Winner Neapolitan sold. Edy's expects to raise $100,000 for pediatric cancer charities via the "Ice Cream Day" and Triple Winner Neapolitan initiatives.