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PLANO, Texas -- StoreNext Retail Technologies LLC and MobileLime plan to provide MobileLime's cellphone-based marketing and rewards platform to independent grocers. The joint solution uses mobile phones to give shoppers instant rewards and provide community information, reminders, and shopper-specific offers via text messages.
Already installed in several locations with StoreNext's ISS45 POS platform, MobileLime provides shopper database management services, reporting, and cell-based messaging for independent grocers and regional chains.
"Many independent grocers want and need CRM but have always lacked the resources to develop cost-effective programs themselves," said Tony van Seventer, v.p. of marketing and products, StoreNext. "MobileLime puts even the smallest grocer on a level field with big-chain competitors. Responsive promotions can be developed overnight and presented immediately to a rifle-shot audience. And best of all, research shows that shoppers prefer this kind of delivery and opt in."
The technology allows shoppers to have cardless reward programs, paperless coupons, and special promotions that are targeted and personalized by the grocer. Integrated with the MobileLime platform, ISS45 identifies shoppers via their mobile phone number and automatically enables the merchant's unique offers with item-level savings appearing on the receipt.
According to the agreement, StoreNext, through its nationwide dealer network, will market the MobileLime platform to independent retailers, and StoreNext dealers will provide ongoing service and support for the in-store systems. Further plans include completing an interface to StoreNext's ScanMaster POS system and providing transaction routing and reporting via StoreNext Connected Services.
"MobileLime and StoreNext enable independents to set themselves apart from ordinary retailers," said Robert Wesley, MobileLime president and c.e.o. "MobileLime instantly upgrades the store's image by eliminating paper coupons and the wallet clutter from traditional shopper cards. The insider cachet that a shopper feels when individualized messages appear on the cell phone is just more icing on the cake."