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CORAL GABLES, Fla. -- Del Monte Fresh Produce here is collaborating with The Dannon Co. to launch the "Summer Smoothie" promotion that will include coupons and in-store demonstrations.
For a limited time, consumers can obtain one of over two million instant redeemable coupons found on Del Monte fresh-cut fruit items including pineapple chunks, cut melons, party trays, and more. The coupon will feature $1 off the purchase of two-quarts/32 oz. of select Dannon yogurt products. The coupons will be available in participating stores beginning May 27 and will run through the month of June.
Demos featuring smoothies made with Del Monte fresh-cut fruits and Dannon yogurts will be held at participating retailers. In-store POS materials, including shelf danglers and recipe cards, will also support the promotion. The foil lid on Dannon All Natural quarts (plain, plain non-fat, plain low-fat, and vanilla low-fat) will also include one of five smoothie recipes.
"The combination of Del Monte fresh-cut fruits and Dannon All Natural yogurts allows consumers to create fun, refreshing, and nutritious summer smoothies for the whole family," said Matt Smith, Del Monte fresh's v.p. of marketing.