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LOS ANGELES -- As part of its continued commitment to fighting hunger in the local community, Kroger-owned Ralphs Grocery Co. plans to mark National Hunger Awareness Day on June 6th with donations of cash and food totaling $4 million.
Through "Bringing Hope to the Table," a two-week campaign to raise funds and product donations which begins May 31 at Ralphs and other Kroger-family stores, the company expects to generate $3 million in cash and $1 million in food donations for America's Second Harvest network -- the nation's largest domestic hunger relief agency. A number of key manufacturers are also working with Kroger to bring this vital support to local food banks serving Southern California and other communities where Kroger has operations.
"Ralphs has a firm commitment to give back to the communities that our customers and associates call home," said Dave Hirz, president. "As a major grocer serving Southern California, we're especially pleased to support the fight against hunger right here in our community."
During the promotion, each time a Ralphs customer purchases an eligible item, contributions to America's Second Harvest-affiliated food banks in Southern California will increase. Participating items will be clearly marked with pink "Bringing Hope to the Table" shelf tags, including products made by Kellogg, Coca-Cola, ConAgra, Nestle, Edy's/Dreyers, and a number of brands represented by Acosta Sales and Marketing.
Ralphs Grocery Company operates 283 supermarkets in California.