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PHILADELPHIA -- Steve Knox, c.e.o. of Procter & Gamble's Tremor division, and Dinn Mann, v.p. of Major League Baseball, are among the marketing experts lined up to speak at a "Marketing in the 21st Century" forum to be held at the Erivan K. Haub School of Business at Saint Joseph's University on June 9.
These industry leaders will educate attendees on how to successfully employ unconventional yet effective marketing strategies to help their businesses and products thrive. Specific topics that will be addressed during the forum include influencer outreach, street marketing, blogging, viral marketing, and campaigning.
"Traditional marketing methods like advertising and distributing press releases are leading to the extinction of great products before the public is even aware of their existence," said Haub School of Business Dean Joseph DiAngelo, Ed.D. in a statement. "The purpose of this forum is to help area businesses discover innovative opportunities to market their products."
"Marketing in the 21st Century" will be held from 8 a.m. to 4 p.m. in Mandeville Hall's Wolfington Teletorium on the campus of Saint Joseph's University. The cost for attending is $149 per person. To register, or for additional information, call (610) 660-3152.