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ORLANDO, Fla. -- Ziploc brand storage bags helped watermelon growers, shippers, and importers, probably without even realizing it. As a result the National Watermelon Promotion Board (NWPB) here is saying "thank you" by awarding the company with the second annual "Wild About Watermelon" award.
Ziploc included beautiful photography of watermelon wedges on all of their New Storage Bags with the Double Zipper Seal packages, as well as placing watermelon imagery on SC Johnson's Ziploc Web site at www.ziploc.com. The NWPB said the images not only have great appetite appeal, but also portray watermelon as a handy, portable snack -- a key idea in the its message strategy of enjoying watermelon anywhere and at any time.
"On behalf of SC Johnson, we're very pleased to receive this award," said Kelly M. Semrau, SC Johnson's v.p./global public affairs and communication. "As a family company we're always striving to show families the many great uses for our products. Ziploc bags and watermelon are a great fit."