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    PMA Offers Online Strategies to Drive Bottom Line

    NEWARK, Del. -- The Produce Marketing Association (PMA) here will provide insights on how organizations can leverage the Internet to increase value and expand their Web-based outreach, during a Webinar later this month.

    NEWARK, Del. -- The Produce Marketing Association (PMA) here will provide insights on how organizations can leverage the Internet to increase value and expand their Web-based outreach, during a Webinar later this month.

    Dubbed "Profits.com," the Webinar will be held on May 16, 2006, from 1 pm. to 2:30 p.m. EST.

    Interactive marketing experts Mike Rose and Bill Trumpfheller, along with technology guru Scott Kloslosky, will discuss the growing power of the Web as an opportunity to reach new customers and gain customer insight, PMA said. The one-hour seminar, followed by 30 minutes for questions, will include opt-in tactics for Web-based programs and strategies to build e-communities and increase customer involvement.

    For more information or to register online, go to http://www.pma.com/webinars/webmarketing.

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