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IRVINE, Calif. -- The California Avocado Commission here unveiled an exciting new web-based consumer promotion, "Celebrate Cinco and Win." Designed to increase demand of fresh California avocados during the key Cinco de Mayo sales period, the innovative promotion is highlighted by a compelling Cinco de Mayo Sweepstakes site showcased at the California Avocado Commission (CAC) website, avocado.org.
"'Celebrate Cinco and Win' actively engages consumers with a diverse collection of exciting new guacamole and salsa recipes, as well as Cinco de Mayo party tips," said Jan DeLyser, CAC's v.p. of marketing "We are aggressively promoting the 'Celebrate Cinco and Win' Sweepstakes website with extensive online ad buys at highly trafficked websites including allrecipes.com and epicurious.com, as well as Pay-Per-Click advertising on Google and Yahoo."
Consumers visiting the "Celebrate Cinco and Win" Sweepstakes site at avocado.org/cincodemayo_sweepstakes/ can register to win one of two Fiesta basket prizes ($500 value) and access fresh California Avocado based, Cinco de Mayo-inspired recipes. In addition, website registrants will receive two exclusive recipes via email prior to the May 5, 2006 holiday.
"The California Avocado Commission is committed to increased awareness and consumption of Fresh California Avocados," DeLyser added. "We are pleased to launch the 'Celebrate Cinco and Win' Sweepstakes website to add some fun to this festive event."