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    Sprint and MyFoodPhone Launch Nutrition Advice Via Cell Phones

    RESTON, Vir. -- Sprint here has launched a new service for its camera phone users that will let them take pictures of their meals, and send the images to nutrition experts who will tell them how well they're eating.

    RESTON, Vir. -- Sprint here has launched a new service for its camera phone users that will let them take pictures of their meals, and send the images to nutrition experts who will tell them how well they're eating.

    Dubbed "the ultimate tool for remaining fit and healthy while on the go," MyFoodPhone will provide Sprint camera phone users access to the world's first nutrition service based on the use of camera phone images and video feedback. MyFoodPhone allows Sprint customers to conveniently track their food consumption and have easy, remote access to nutrition counseling based on their eating habits.

    "Sprint is offering MyFoodPhone as the latest extension of how customers can use their camera phones to enrich their lives," said Pierre Barbeau, general manager of Picture Mail for Sprint. "MyFoodPhone is a lifestyle solution for anyone who wants to get help making healthy eating choices -- by using the photos they take with the one device they always have in their pocket."

    Available biweekly for $9.99 per month, the service's mobile food-journaling application helps customers monitor what they eat, modify their eating habits, and achieve their individual health goals through motivation provided by personalized counseling from trained, credible MyFoodPhone Nutrition Advisors.

    "One of the biggest challenges for those trying to change their eating habits is to know what they are doing right and where they may need to improve, as well as staying motivated along the way," said Sebastien Tanguay, general manager of the Canadian-based MyFoodPhone. "MyFoodPhone on Sprint phones gives dieters a fun, easy and more convenient way to keep a food journal, wherever they are. They also receive nutrition information that is specifically selected for them."

    MyFoodPhone's "Visual Food Journal" allows customers to send their photos to a Web-based Food Journal at www.myfoodphone.com/sprint and log data such as weight, exercise, and calories burned to track their progress on their Sprint phones. A unique dashboard shows the various food categories of each meal and how many portions the customer has consumed. Then a nutrition advisor provides feedback through a video clip on how to improve eating habits.

    Sprint offers a variety of health and wellness applications, such as BIMActive from Bones In Motion, which uses GPS to track the user's outdoor exercise routes to calculate distance and speed, save the routes for later use, and share with others online. Health Browser provides access to skynetMD's mobile health Web site, covering disease and drug information, dieting tools, health highlights and health tips. Hitech Trainer provides "personal trainer" designed workouts for the beginning- or advanced-level user with audio and video instructions to guide you through the exercises.

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