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Los Angeles, Calif. -- Tristan Kieva has joined Sun Pacific here -- as its new v.p. of marketing. Having worked for a retailer, wholesaler, manufacturer and now a grower/shipper, Kieva's career in produce marketing spans 16 years of working within all different aspects of the produce business.
Most recently, Kieva was v.p. of sales and marketing for Frieda's Inc, for which she held posts of increasing responsibility in both marketing and sales. Prior to Frieda's, Tristan worked was marketing director for Paramount Farms and was corporate marketing manager for Smart & Final in Vernon, Calif.
Barney Evans, Sun Pacific's general manager, said the newly-created position will "not only place more emphasis on our marketing efforts to assist in the company's growth but also to recognize the continued need to communicate directly to the consumer."
Founded in 1969, Sun Pacific, a grower/shipper of premium quality navels, Valencias, Clementines, kiwi, tomatoes and table grapes, has seen substantial growth over the decades, most recently fueled by its Clementine and Kiwi programs respectively.
Calling her move to Sun Pacific "a great opportunity to assist the company in becoming more relevant to the consumer and selling more product through the retailers front register," Kieva will initially focus on assisting key retailers increase awareness and consumption of both Clementine and kiwi ripening programs.