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NEW YORK -- The National Association for the Specialty Food Trade, Inc. (NASFT) here has appointed Ann G. Daw to be its new president. Daw, who has 27 years of international business and marketing experience with Kraft and Philip Morris, is a consultant focusing on business strategies and brand building She will start working at the trade organization May 5 and take over as president after a two-month transition period.
Retiring NASFT president John Roberts said in a statement: "[Daw's] experience is a great fit with the strategic goals of the NASFT. She's committed to supporting the association's existing business-to-business programs while also building important consumer initiatives such as 'foodspring,' our targeted consumer magazine."
When Roberts announced three years ago that he would step down as president in 2006, the organization's board created a succession plan, assigned a search committee, and hired an executive search firm. Daw was chosen from a pool of 250 qualified executives, from which 12 candidates were selected. The 12 were then winnowed down to three finalists, who were subjected to a grueling, multilayered interview process. The board was particularly impressed by Daw's global experience in planning, business development, and consumer marketing.
Roberts will remain president during the Summer Fancy Food Show in July, after which Daw will succeed him. He will officially retire Sept. 30.
With 2,390 members that produce almost 180,000 specialty food products, the NASFT is the only U.S. trade association representing all segments of the specialty food industry. The association owns and produces the Fancy Food Shows in New York, San Francisco, and Chicago.