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    Adman Named to FreshDirect Board

    LONG ISLAND CITY, N.Y. -- FreshDirect here, the leading online fresh food-manufacturing and delivery service, said that J. Brendan Ryan, chairman of New York advertising agency Foote Cone & Belding, will join the company's board of directors. Rick Braddock, former chairman and c.e.o. of Priceline.com, will continue as the chairman of the FreshDirect board.

    LONG ISLAND CITY, N.Y. -- FreshDirect here, the leading online fresh food-manufacturing and delivery service, said that J. Brendan Ryan, chairman of New York advertising agency Foote Cone & Belding, will join the company's board of directors. Rick Braddock, former chairman and c.e.o. of Priceline.com, will continue as the chairman of the FreshDirect board.

    "Brendan Ryan is well-known for his creative approach, out-of-the-box thinking, and branding expertise in the media and advertising world," said Braddock in a statement.

    Added company c.e.o. Dean Furbush, "His exemplary career in the advertising world will add tremendous value to FreshDirect."

    "FreshDirect offers a powerful proposition of value and convenience to its customers," noted Ryan. "I welcome this opportunity to bring my experience in advertising and marketing with major food companies such as Kraft, Nabisco, Taco Bell, and KFC to FreshDirect."

    FreshDirect currently has more than 250,000 customers and has fulfilled over 3 million orders since opening for business in September 2002. The rapidly expanding company now serves most of Manhattan, as well as locations in Queens, Brooklyn, the Bronx, New Jersey and Westchester County.

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