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    Cape Cod Store Links Frequent Shopper Rewards to Cell Phones

    SOUTH DENNIS, Mass. -- Ring Bros. Marketplace here will provide its customers with frequent shopper rewards linked to their cell phones, through the program Mobile Rewards from Boston-based MobileLime.

    SOUTH DENNIS, Mass. -- Ring Bros. Marketplace here will provide its customers with frequent shopper rewards linked to their cell phones, through the program Mobile Rewards from Boston-based MobileLime.

    Using MobileLime's Mobile Rewards platform, the upscale grocer can send shoppers messages on exclusive member benefits, information-based alerts, and instant savings on items storewide through their mobile phones.

    "Shoppers enrolled in our Mobile Rewards program love the fact that they get instant savings without carrying a card and know right away how much they've saved -- all through their cell phones, which they always carry whey they shop," said Ring Bros. co-owner Ed Ring in a statement. "With MobileLime we are now able to communicate with our customers in real time, instilling and rewarding their loyalty by offering exclusive savings and information based on their interests and buying behaviors."

    MobileLime eliminates the need for physical loyalty cards by using a shopper's cell phone number as his or her unique identifier. When the cashier enters the member's cell phone number at checkout, the shopper receives instant item-level savings toward purchases. The Ring Bros. Mobile Rewards Program allows members to opt in to receive weekly e-mails, exclusive interest-oriented text messages, event alerts, specials, and weekly savings on a broad assortment selection of products.

    Ring Bros. Marketplace Mobile Rewards is free to the consumer. Local shoppers can sign up at the store, and those who enroll in the program will be entered to win a promotional $100 gift card for Ring Bros. Marketplace. Random drawings will be held every week for four weeks, starting the week of May 1.

    MobileLime spokeswoman Melissa Dolan told Progressive Grocer that the first grocer to implement Mobile Rewards program was Boston-based Broadway Marketplace, in September 2005. The upcoming May 1 issue of Progressive Grocer details how Chicago-based retailer Potash Brothers Markets is testing the MobileLime solution, in "Consumer connections" by Senior Editor Jenny McTaggart.

    Ring Bros. Marketplace consists of seven individually owned specialty shops: Ring Bros. Markets, which specializes in fresh produce, dairy, and grocery products; Harney's Liquors, which provides one of the largest selections of wines, craft brews, and top-shelf liquors on Cape Cod; Dark Horse Beef and Deli, which offers all-natural beef, chicken, cheese, and deli products; Spinner's Pizza & Burrito, which prepares fresh gourmet pizzas, burritos, take-home meals, and homemade desserts; Chatham Fish & Lobster, which provides fish, shellfish, and lobster; and Nata's Noodles and Montilio's Express, which feature desserts, freshly made pasta, and prepared gourmet foods.

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