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CINCINNATI -- Kroger here will install TNR (The New Release) Entertainment Corp.'s self-service DVD rental kiosks in 84 locations throughout the metro Dallas area.
Rolling out the additional units under its existing contract with TNR Entertainment, Kroger's expansion follows growing momentum and customer demand from existing kiosks currently installed in Kroger stores in Houston and Southeast Texas. By the end of April 2006, TNR will be installed in the majority of Kroger's Southwest locations.
"We are excited to partner with TNR to provide this convenient service to our customers," said Gary Huddleston, Kroger's director of consumer affairs.
"TNR kiosks are bringing a true value-add to supermarket customers' shopping experience, thereby helping to drive repeat visits and loyalty," added Tracy Walker, executive director of sales and marketing, TNR Entertainment Corp. "When TNR was founded in 2002, Kroger was one of the first to pioneer this new territory alongside us, and we look forward to working with them to reach new customers in new markets as we continue to expand our presence."
The Houston-based TNR, which rented more than 10,000,000 DVDs since 2002, is planning an aggressive expansion of its retail locations in 2006 with the goal of quadrupling its kiosk network as it penetrates new markets.