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NEWARK, Del. -- A trade show expert will headline a two-part Webinar -- "Put Your Best Booth Forward: Get the Most Out of Your Trade Show Marketing Dollars!" -- presented by the Produce Marketing Association here.
The Webinar, led by "best of show" judge Rick Heim, a certified exhibition management specialist, will be presented on two separate days -- May 9 and Nov. 9 -- from 1:00 p.m. to 2:30 p.m. EDT. A judge of numerous expositions, including PMA's Foodservice Conference and Fresh Summit, Heim will explore tips for how to set the stage for sales as well as explaining how to stand out on a crowded show floor. Booth design, product presentation, setting objectives, key traits of a successful staff, and tips on how to qualify and satisfy each prospect will also be covered.
On Nov. 9, following Fresh Summit 2006, Heim will build a blueprint for the ideal booth by using real-world experiences based on the strategies presented in the May 9 Webinar. This session will include a critique of PMA exhibitors in 2006, boothmanship lessons learned, and attendee feedback.
Registration is open to nonmembers and PMA members and is available for either or both Webinar sessions. Registration and pricing information can be found at www.pma.com/exhibitorwebinar.