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    Broadway Marketplace Wins Award for Mobile Phone Loyalty Program

    BOSTON, Mass. -- Independent grocer Broadway Marketplace yesterday won the 6th Annual Global Retail Achievement Award for Best in Store Innovation, for its cell phone-based loyalty program developed by MobileLime.

    BOSTON, Mass. -- Independent grocer Broadway Marketplace yesterday won the 6th Annual Global Retail Achievement Award for Best in Store Innovation, for its cell phone-based loyalty program developed by MobileLime.

    The Global Retail Achievement Awards recognize individuals and retail corporations that push the envelope to develop applications that raise standards in the industry, leading to clear gains, such as improved customer service, more effective and efficient business processes, and increased top-line growth. MobileLime and Broadway Marketplace were one of more than 35 entries judged by an international panel.

    MobileLime's Mobile Rewards platform enables Broadway Marketplace to offer its customers special savings linked to their mobile number, without the cost and hassle of managing a card-based program. Broadway Marketplace provides shoppers with item-level discounts along with tailored offers communicated before, during and after each purchase transaction, giving Broadway the ability to directly influence buying behavior at the point of sale.

    The solution at Broadway Marketplace is the first ever SKU-based loyalty program linked directly to shopper's mobile phones, according to MobileLime.

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