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    PMA Webinars To Delve Into Asian-/Hispanic-American Purchase Habits

    NEWARK, Del. -- The Produce Marketing Association (PMA) here will offer two Webinars on the purchasing and consumption patterns of two of the fastest growing consumer groups, Asian-Americans and Hispanic-Americans, April 18 and April 20.

    NEWARK, Del. -- The Produce Marketing Association (PMA) here will offer two Webinars on the purchasing and consumption patterns of two of the fastest growing consumer groups, Asian-Americans and Hispanic-Americans, April 18 and April 20.

    Consumption: Learn from the Asian Consumer Experts, to be held April 18 from 1 pm to 2:30 pm, will feature consumer expert, Saul Gitlin of Kang & Lee Advertising, currently ranked by Advertising Age as the top Asian multicultural agency. Gitlin will present competitive marketing and merchandising insights into this consumer group that represents an estimated $129 billion in buying power.
    Consumption: Learn from the Hispanic Consumer Experts, to be held April 20th from 1 pm to 2:30 pm, will feature Santiago Ogradon Cortes, account director for a leading Hispanic marketing and advertising firm and expert on merchandising and marketing to Hispanic consumers.

    Each 90-minute Webinar includes the opportunity for participants to ask questions of the experts. The Webinars are open to members and non-members and allow for an unlimited number of participants within each participating company at no additional cost.

    For registration and pricing information, contact PMA's Solution Center at (302) 738 7100 or http://www.pma.com.

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