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SALISBURY, N.C. -- Delhaize America, parent of Food Lion and Hannaford, plans to install consumer demand management software to manage the complete lifecycle pricing for its stores chainwide.
A division of Belgian food retailer Delhaize Group, the retail organization signed an agreement with San Carlos, Calif.-based DemandTec, Inc., a provider of consumer-centric merchandising software for retailers, to purchase DemandTec Price, DemandTec Promotion, and DemandTec Markdown software.
"DemandTec's innovation and domain expertise will enable us to continually reinforce with our customers our reputation for exceptional value and superior customer service," said Geoff Waldau, v.p. of merchandising services, Food Lion, LLC.
DemandTec provides consumer-centric merchandising software as an on-demand service, enabling retailers to gain functionality and content while minimizing the upfront investment, deployment time, and implementation risk often associated with enterprise-class software. Consumer-centric merchandising is DemandTec's strategic and targeted approach to pricing, promotions, assortment, and other merchandising plans based on insights into consumers, demand, and market dynamics.
Headquartered in Salisbury, N.C. and Portland, Me., Delhaize America is a $16.6 billion organization with more than 1,500 locations nationwide operating as Food Lion, Bloom, Bottom Dollar, Harveys, Reid's, Hannaford Bros., Kash n' Karry, and Sweetbay. The parent firm, Delhaize Group, is a $23 billion company based in Brussels and has more than 2,600 stores in North America, Europe, and Asia, and 135,000 employees.