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    ACNielsen to Act as Preferred Provider for Couche-Tard's U.S. Divisions

    SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit of ACNielsen, a VNU business, yesterday unveiled an information sharing alliance with convenience store chain Circle K Stores Inc., a subsidiary of Alimentation Couche-Tard Inc.

    SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit of ACNielsen, a VNU business, yesterday unveiled an information sharing alliance with convenience store chain Circle K Stores Inc., a subsidiary of Alimentation Couche-Tard Inc.

    Under this agreement, ACNielsen will monitor sales and create trading areas for Couche-Tard's five U.S. divisions: Florida and Gulf, Southeast, Arizona, Midwest, and West Coast in addition to a total trade area.

    The deal gives ACNielsen an even greater degree of market-level coverage in the convenience store channel through its Convenience Track service.

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