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CHARLOTTE, N.C. -- Independent retail food broker Atlantic Sales & Performance (ASP) is now selling LED-based signage solutions to supermarkets nationwide.
The broker his signed an agreement with Portland, Ore.-based OnScreen Technologies, Inc. to begin selling the vendor's Living Window, a dynamic messaging sign. The contract comes after a series of successful pilots tests initiated by ASP earlier this year at grocery chains, including Galaxy Food Centers and Honey's Independent Grocery Association.
"[The units are] lightweight, simple to install, and offer complete flexibility to program over 1000 signs at the length and time a customer chooses," said Gynn Eller, president and c.e.o. of ASP. "The pilot programs demonstrated great results for our customers, with an average sales increase of 18 to 20 percent."
ASP was looking for an innovative approach to broaden the advertising model for its customers, and through a pilot program conducted earlier this year, ASP discovered that OnScreen's Living Window provided a new medium for its customers to showcase and promote their products. The greatest benefit to ASP's retail customers was the sign's dynamic messaging system, which enables retailers to advertise an assortment of messages to various audiences during different times of the day. ASP also found that the Living Window's see-through design was a big advantage to retailers, as they could be placed in store windows without hindering security or blocking out light.