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FAIRFIELD, Conn. -- SignStorey, a provider of in-store media networks to grocers including Albertsons, Price Chopper, and Pathmark, yesterday formed a partnership with the CBS television network to provide original content in more than 1,300 supermarkets nationwide.
CBS programming will be available exclusively through SignStorey's media network. "Exposing CBS content to millions of shoppers is a real marketing coup and a great way to get our programming sampled in front of a huge target audience," commented George Schweitzer, president of the CBS Marketing Group. "This completes the circle of reach and recall from network television to retail response and sales at the store level. By bringing CBS content to this environment, we have created a new level of entertainment and an exciting advertising platform that connects with our viewers and the stores' customers."
The company places its digital screen displays strategically on the perimeter of the store, in the highly shopped areas such as produce, bakery, and deli, where shoppers spend the most time making selective purchases, SignStorey said. SignStorey manages the entire in-store network, supplying digital screens, all necessary hardware and software and customized programming.
The CBS original content will include branded segments from CBS Entertainment, CBS News and Sports, as well as from the diverse slate of properties offered by CBS Paramount and King World. The clips will be interspersed with the existing programming in a specific retailer's lineup.
"SignStorey provides a vehicle for traditional media companies to reach consumers in a new way, with the goal of building their brands, showcasing new opportunities for advertisers, and creating lasting relationships with their most important demographics," said Virginia Cargill, president and c.e.o. of SignStorey. "At the same time, grocery retailers are challenged to provide a more exciting and engaging experience to shoppers and SignStorey provides a solution."