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ATLANTA -- Coca-Cola North America yesterday said that Coca-Cola Blak, its new premium blend of Coca-Cola, natural flavors, and coffee essence, will roll out to supermarkets and convenience stores across the United States on April 3.
"Coca-Cola Blak is a uniquely invigorating beverage that is full-bodied in flavor and as refreshing as you expect Coca-Cola to be," said Katie Bayne, s.v.p., Coca-Cola Brands, Coca-Cola North America. "Imagine the refreshing taste of an ice-cold Coca-Cola that finishes with a rich essence of coffee."
For its U.S. debut, Coca-Cola Blak, which is already available in France, has been specially formulated to appeal to American tastes, and will also receive a new logo. Additionally, the midcalorie beverage (45 calories per eight-ounce serving) will be packaged in a resealable version of Coca-Cola's signature glass contour bottle.
Marketing support for the new brand began this month with a teaser television ad that aired during the live pre-show broadcast of the Annual Academy Awards on ABC. Additional support for the brand will include a fully integrated program featuring both traditional and nontraditional media, including television, print, and outdoor advertising; in-store displays; and targeted sampling programs.
The world's largest beverage company, Coca-Cola Co. markets Coca-Cola, Diet Coke, Fanta, and Sprite, in addition to a broad variety of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.