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    Canandaigua Wine Co. Becomes Centerra Wine Co.

    CANANDAIGUA, N.Y. -- Canandaigua Wine Co. here said Friday that it would henceforth be known as Centerra Wine Co., a new name and logo intended to reflect the company's transformation of late from a provider of specialty wine brands to a broad-based company offering nationally distributed U.S. premium and superpremium wines.

    CANANDAIGUA, N.Y. -- Canandaigua Wine Co. here said Friday that it would henceforth be known as Centerra Wine Co., a new name and logo intended to reflect the company's transformation of late from a provider of specialty wine brands to a broad-based company offering nationally distributed U.S. premium and superpremium wines.

    Company executives attributed the company's evolution to a combination of organic growth, new product introductions, and acquisitions. "We are extremely proud of our history, but we have changed dramatically with the addition of premium and superpremium wine brands to our portfolio," noted Centerra president Bill Encherman. "The time is right to embrace a new name that brings to life the broad spectrum of brands we now represent, while capturing in a contemporary way our commitment to craftsmanship and innovation."

    The new name was created from the words "center" and "terra." The word "center" reflects Centerra's position as the largest sales and marketing arm for Constellation Wines U.S., while the word "terra" conveys the crucial role that grapes, vineyards, and craftsmanship play in the creation of the company's wines.

    Added Encherman, "With our portfolio of leading brands, our talented and dedicated employees, and the extensive resources of Constellation Wines U.S., we have a great future ahead of us."

    The Canandaigua Winery, the largest winery on the East Coast, will keep its name and continue to operate as usual as part of Centerra.

    Among Centerra Wine Co.'s brands are Alice White, Almaden, Arbor Mist, Cook's, Covey Run, Inglenook, Manischewitz, Paul Masson Brandy, Robert Mondavi Private Selection, Talus Collection, Taylor Desserts, Vendange, Ravenswood, and Woodbridge by Robert Mondavi.

    Constellation Wines U.S. is the U.S. wine division of the world's largest wine company, Constellation Wines, which in turn is a division of Constellation Brands, the publicly traded beverage alcohol parent company (wine, beer and spirits) based in Fairport, N.Y.

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