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CHICAGO -- ACNielsen and Spectra, companies of VNU, Inc., are preparing for an even bigger and better Consumer 360 2006 conference, the companies said yesterday. Consumer 360 will be held May 16-18 at the Desert Springs Marriott in Palm Desert, Calif., featuring the theme, "What's Next? in the Fast-Moving Consumer Packaged Goods Industry (FMCG)."
Consumer 360 is a marketing information conference for the FMCG industry. More than 1,000 industry professionals attended last year's event.
This year's conference has been revamped to feature more actionable client solutions and comprehensive industry insight. Through the insight of guest speakers, real-life examples of top manufacturers and retailers winning in the marketplace, and hands-on training sessions, participants will learn how to solve their most pressing business issues and gain a competitive advantage in the marketplace.
Kicking off the two-and-a-half day event is Andrew Zolli, well known futurist and forecaster who specializes in helping institutions see, understand, and respond to change.
The workshops and training sessions for this year's event have been restructured to provide richer content. New this year are several in-depth, interactive "Super Sessions"--double sessions that will provide unique analysis and insights surrounding: the Future of Health & Wellness, U.S. Consumer Packaged Goods Retailing--Past, Present & the Future, Winning @ Retail--The Next Generation, Hot Topics of the Day, and Industry Operatives: The Future of Collaborative Category Management.
For more information and to register for Consumer 360, visit http://www.consumer360.com.