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HARLEYSVILLE, Pa. -- The Natural Marketing Institute (NMI) said yesterday that retail sales in the U.S. consumer packaged goods health and wellness industry reached $79 billion in 2005, accounting for total growth of 15 percent over 2004.
The findings were part of NMI's annual Health & Wellness Trends Database (HWTD) research study, a polling of more than 2,800 U.S. households.
"The 2005 sales figures represent significant acceleration compared to the 8 percent dollar growth shown in 2004," said NMI president Maryellen Molyneaux in a statement. "Functional/fortified beverages continue to be the industry's largest category with 2005 retail sales of $29 billion, representing 37 percent of the total market and an impressive growth of 26 percent."
Natural/organic personal care also showed a notable growth rate of 22 percent, growing to $5 billion. This is likely due to the continued migration of health and wellness into skincare, haircare, and bodycare products, among others, NMI noted.
Organic foods/beverages showed a 17 percent increase to almost $13 billion. This growth was driven by a range of branded and private label products, from both mainstream consumer packaged good companies and natural/organic companies.
Steve French, NMI managing partner, noted that all the categories in the HWTD, except supplements, outpace the growth of their conventional counterparts and are the driving force behind many consumer packaged goods companies.
The full data will be published in March 2006 in NMI's 2006 Health and Wellness Trends Report.