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PLACENTIA , Calif. -- Sunrise Growers based here has lined up a powerhouse of springtime promotional partners, starting this month with Kellogg's and Keebler.
The season kicks off with a Kellogg's Special K tie-in running March 5-19, which leverages the theme "Strawberries are Really Big Right Now." Select Midwest retailers will receive customized promotional kits, which will be supported by other elements, including various signage and banners for the produce department and tear-pads delivering $1 discounts on Sunrise Growers' strawberries. In addition, some retailers will be running in-ad coupons on strawberries.
"These promotions will kick off our peak selling season when strawberries are at their best," said Christine Reker, director of marketing and strategy for Sunrise Growers. "We will keep the berry section fresh and exciting for shoppers by bringing in new branded partners featuring additional product pairing and use ideas every two weeks or so. We're looking forward to driving category sales this spring for our customers."
The Kellogg's Special K promotion is followed by a Keebler Ready Crust Pie Crust promotion scheduled for April 2-16 and also features a one dollar strawberry discount.
Details are being finalized on two other promotions which will hit stores in late April and early May, Reker said, adding "strawberry sales should be really big this spring."