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SAN ANTONIO -- HEB here plans to work with Chiago-based market information provider Information Resources, Inc. (IRI) to create a customized market information portal and collaboration platform that will be made commercially available to the rateiler's manufacturing partners.
The program will allow HEB's manufacturer partners to access and use HEB data in a structured, collaborative framework reflecting HEB's unique category and geography definitions, the companies said. The exclusive program will enable the identification of mutual business growth opportunities between HEB and manufacturers through improved communication and more streamlined category management.
"HEB's relationship with IRI is intended to enhance our capability to share information with our suppliers in a way that maximizes our mutual business objectives," said Martin Otto, HEB's c.f.o. and s.v.p. for grocery procurement and merchandising.