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NEW YORK, NY -- The "gurus of shopping" from Envirosell are taking their show on the road, in the form of their first conference on the Science of Shopping, to be held May 8 -- 10, 2006 at the Fairmont Turnberry Isle Resort & Club in Aventura, Florida.
Paco Underhill, CEO of Envirosell, will open the conference with a look at the state of the retail union. Underhill is the renowned author of "Why We Buy: The Science of Shopping" and "Call of the Mall," both international best-sellers that have been translated into more than 20 different languages.
Topics at conference sessions include:
--The Evolution of the Male Shopper
--Using Signage to Drive Dollars and Traffic
--Top Trends in Retail
--Ten Principles of Strategic Store Planning
--Convenience Store Case Study
"Shopping is the dipstick of social change," said Underhill. "The most significant change in our culture is driven by gender evolution. With women owning homes and men in the kitchen, the challenge merchants face is to figure out [whom] to sell what to. Often the opportunity is to sell into the trend. Merchants and marketers will walk away from this conference with practical and actionable insights and information on the retail environment, trends, signage and societal change that will help deliver customers."
For more information about Envirosell or the Envirosell Science of Shopping Conference, contact Carol White Llewellyn at (585) 413-4480, or by email at [email protected].
Envirosell's Science of Shopping Conference is being sponsored by the VNU Retail Group, which includes Progressive Grocer, Convenience Store News, DDI, National Jeweler, and Sporting Goods Business.