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QUINCY, Mass. -- The Stop & Shop Supermarket Co. and Giant Food, LLC said yesterday they have reached a new five-year agreement with Seattle-based Starbucks Coffee Co. to open Starbucks licensed stores inside their supermarkets.
Under the agreement, Starbucks will open between 35 and 45 full-service licensed store locations in Stop & Shop and Giant Food stores, beginning in the spring of 2006.
The Starbucks licensed stores will offer a complete variety of Starbucks products, including freshly brewed coffees, Frappuccino blended beverages, Tazo teas, espresso beverages, and a wide selection of pastries. The Starbucks will also sell packaged Starbucks coffees not typically sold in supermarkets. Select locations will additionally provide table seating and wireless Internet access. All of the licensed stores will accept Starbucks Cards.
Although specific locations for the Starbucks licensed stores haven't yet been revealed, Stop & Shop and Giant said that they would be in both existing and new stores. This year's rollout plans call for Starbucks kiosks to be set up in Stop & Shop stores in New York and New Jersey as well as in Giant stores. The rollout is then slated to expand to Stop & Shop stores in Massachusetts, Connecticut, Rhode Island, and New Hampshire next year. The Starbucks stores will be run and staffed by Stop & Shop and Giant associates.
Giant Food currently operates one Starbucks licensed store, inside a Giant store in Severna Park, Md. "It's been a very successful location for us," noted Holmes. The 65,000-square-foot Super Stop & Shop that opened last month in Exeter, N.H. also features an in-store Starbucks.
Stop & Shop and Giant Food, both owned by Ahold USA, operate more than 565 stores throughout the eastern United States.
In other Stop & Shop news, the retailer will be honored, along with the state of Connecticut, Pitney Bowes, and Western Connecticut State University, by ISO New England for its contributions to the regional power grid within the Real-Time Demand Response Program. The event honoring the retailer and others will take place Feb. 23 at the Wyndham Boston Hotel.
Demand response -- customers' reducing their demand for electricity from the grid in response to either high wholesale electricity prices or system reliability events -- is an important part of ISO New England's plan to maintain reliable supply of electricity to the New England region. Demand response can be achieved by conservation or self-generation.