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    Abundant California Kiwifruit Crop to Extend Season

    EL DORADO HILLS, Calif. -- It has been many years since California has produced a kiwifruit crop as robust as the current crop, according to the California Kiwifruit Commission (CKC) here.

    EL DORADO HILLS, Calif. -- It has been many years since California has produced a kiwifruit crop as robust as the current crop, according to the California Kiwifruit Commission (CKC) here.

    Overall production exceeded last year's limited supplies by over 50 percent (around 9.5 million tray equivalents this year), and the extra supplies are in the biggest size range, size 33's and larger.

    Last year, the remaining California kiwifruit crop to sell as of end of January was less than 850,000 tray equivalents; and by end of February, California was essentially stripped of supplies. This year, the remaining crop as of the end of January is almost 4.6 million tray equivalents, leaving little doubt that the California season will extend much longer than the past several years, said CKC chairman John Fagundes, IV.

    "Extending the California season into late spring will not present any quality problems," said Fagundes. "Our fruit this year is of exceptional quality and can easily hold up in storage. Most of the remaining inventory has been held in controlled atmosphere storage, adding additional storage life to a fruit that already has amazing holding ability."

    The CKC is helping retailers get the word out to their customers, by offering extra promotional funding for kiwifruit ads and in-store promotions in March through May.

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