You are here
SUNBURY, Pa. -- Regional chain Weis Markets, Inc. here is rolling out a multimedia "Where Freshness Matters" marketing campaign that includes new TV commercials.
Weis is using the "Where Freshness Matters" tag line in its advertising fliers as well as on its Web site, according to published reports. The campaign highlights the retailer's produce, meat, deli, seafood, and bakery departments.
The TV commercials use computer-aided techniques, and music based on the works of classical composers, according to reports.
Weis Markets operates 156 stores in five states: Pennsylvania, Maryland, New York, and New Jersey.