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    Kellogg's Smart Start Healthy Heart Brand Launches Heart Health Initiative

    BATTLE CREEK, Mich. -- To demonstrate its commitment to fighting heart disease, the Kellogg Co. said yesterday that it will launch a major heart health initiative in 2006, which includes providing national support for the American Heart Association's Go Red For Women movement.

    BATTLE CREEK, Mich. -- To demonstrate its commitment to fighting heart disease, the Kellogg Co. said yesterday that it will launch a major heart health initiative in 2006, which includes providing national support for the American Heart Association's Go Red For Women movement.

    The initiative, which is tied around Kellogg's Smart Start Healthy Heart brand, includes the launch of Smart Start Healthy Heart Maple Brown Sugar, free health screenings and community events, and retail promotions.

    New Smart Start Healthy Heart Maple Brown Sugar is the latest addition to the line, designed to help Americans who are actively seeking ways to improve their health. Featuring oat bran, potassium, and low sodium, Smart Start Healthy Heart is the only national cold cereal with ingredients that may help lower both blood pressure and cholesterol, according to Kellogg. The cereal has been certified by the American Heart Association's Food Certification program.

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