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TORONTO, Ontario -- Global brand strategy and design firm Watt International here said yesterday it has appointed well-known retail consultant to its board of directors. Underhill is the founder and president of Envirosell, Inc., a global retail research and consulting firm.
Underhill will work with Watt International's executive team to provide perspective on the company's international expansion plans, support the development of the company's growing strategic services, and be available to consult with its retail and national brand clients.
"Paco Underhill is one of the brightest minds in retail," said Patrick Rodmell, Watt International's managing director, in a statement. "His experience and perspective have helped retailers and national brands find their way into the minds and homes of consumers around the world. I am confident our collaboration will have a material influence on our clients and our business."