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BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. has tapped Julie Roehm, an 11-year veteran of the auto industry, to join its Wal-Mart Stores U.S.A. division as s.v.p. of marketing communications, which is a new position within the company.
Roehm will be responsible for the overall development and execution of advertising strategies, creative services, and special events for Wal-Mart Stores U.S.A. She will report to John Fleming, Wal-Mart's chief marketing officer.
"By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer," Fleming said in a statement. "We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message."
Prior to joining Wal-Mart, Roehm worked for nearly 11 years in the automotive industry. Most recently, she served as the director of marketing communications for the Chrysler, Jeep, and Dodge brands, and was the director of marketing communications for the Dodge brand from 2001 through 2003. During her tenure with the Chrysler Group, her responsibilities included overseeing media purchasing, creative, auto and consumer shows, branded events, sponsorships and partnerships, interactive media and gaming, customer relationship and database management, merchandising and licensing, and dealer advertising association communications.
Prior to joining Chrysler in 2001, Roehm held numerous marketing and sales positions with the Ford Motor Co. and accomplished many objectives for the company's brands.
In other Wal-Mart news, the retailer announced yesterday the California statewide rollout of the Wal-Mart Kids Recycling Challenge, a private/public partnership designed to help California elementary school students become responsible stewards of their environment while earning money for their schools.
The announcement follows on the heels of nearly a year of success for the Kids Recycling Challenge. The program debuted in February 2005 in Sacramento, Palm Springs, and Salt Lake City, and has steadily expanded across Northern California since.
Since its inception, more than 400 schools have participated, and have already recycled over 209,000 pounds (104.5 tons) of plastic bags, earning more than $116,000 from the Wal-Mart Foundation.