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    Goya Foods Celebrates 70th Anniversary, Lays Out Plans for '06

    SECAUCUS, N.J. -- Goya Foods, Inc., the nation's largest Hispanic-owned food company, noted yesterday it has added more than 400 new products in recent years, reaching a milestone of 1,500-plus high-quality offerings during its 70th year of operations. The manufacturer also laid out its business plans for 2006, which include launching a Goya eStore and expanding its current facilities in high-growth Hispanic areas around the world.

    SECAUCUS, N.J. -- Goya Foods, Inc., the nation's largest Hispanic-owned food company, noted yesterday it has added more than 400 new products in recent years, reaching a milestone of 1,500-plus high-quality offerings during its 70th year of operations. The manufacturer also laid out its business plans for 2006, which include launching a Goya eStore and expanding its current facilities in high-growth Hispanic areas around the world.

    Joseph Perez, v.p. of purchasing, said Goya's goal is "to continue providing the high-quality products our consumers expect, while expanding our portfolio to encompass the full range of Hispanic tastes and preferences." Some of the new products include healthy options to Goya's signature items, such as Adobo Light with 50 percent less sodium, and the no-salt-added Sazon Natural and Complete.

    Goya has increased its frozen food line in recent years with Mexican Tamales and Taquitos, as well as Caribbean and Central and South American specialties such as Peruvian aji amarillo (yellow peppers), Colombian arepas (corn patties), Argentine discos (tortillas), and the recently introduced frozen pupusas (cheese-filled flour patties) from El Salvador.

    In addition to new product development, the company said it's undergoing the most extensive facilities expansion in its history. "The rapid growth of the Hispanic market and those consumers who enjoy Hispanic cuisine demand a high-level commitment to product quality and access. Goya's investment in its operations ensures that we will be well positioned to grow with our market and lead in its development," said Peter Unanue, v.p. of distribution & logistics.

    Goya said it will realize these substantial gains through the creation of new, state-of-the art manufacturing and distribution centers, as well as the strategic expansion of its current facilities throughout the United States, Puerto Rico, the Dominican Republic, and Spain. In 2006 the company will be accomplishing this in areas that it has identified as key to long-term market gains, most notably in Houston, Texas; Bayamon, Puerto Rico; Chicago; Los Angeles; and Prince George County, a suburb of Richmond, Va.

    The company also plans to launch the Goya eStore in the first quarter of 2006. The eStore will make specific Caribbean, Mexican, and South and Central American products, including rice, beans, olives, and a variety of condiments, available to consumers within the mainland United States.

    "The new Goya eStore responds to the ever-growing needs of our consumers," said Conrad Colon, v.p. of sales and marketing. "The eStore will initially make over 400 products available to our increasingly diverse consumer base, and we plan to offer the full line of products in the near future."

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