PLAYBOOK

SMG's exclusive Interactive Experience Management (XM) Playbook, with a three-phased strategy map and personal status tracker, helps grocery brands keep pace with evolving customer and employee expectations — optimizing your XM program to navigate uncertainty with precision and emerge a stronger brand.

Download the playbook for fundamental steps to: Mitigate the damage to protect employees and customers, manage the crisis by adapting effectively to the "new normal", and maximize your XM strategy by future-proofing your program.

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