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NEWARK, Del. -- The Produce Marketing Association (PMA) here is readying for its upcoming Retail Produce Solutions Conference (RPSC) set to take place in Houston, March 9-11, 2006.
The three-day conference is designed to give executives representing every segment of the supply chain the opportunity to focus on the unique challenges and solutions of the fresh produce industry. A particular focus will be marketing to the "new consumer" segments; namely, Hispanics, Asians, GenXers, and children.
"This conference gives managers and senior executives a chance to collaborate and benefit from what the experts know about the desires and needs of the 'new consumers,'" according to Bryan Silbermann, PMA president.
Sessions will focus on the produce consumption and buying habits of today's highest growth markets; Joe Pine's discoveries of how to attract and keep good customers; and how Harold Lloyd's Getting A.R.M.E.D. for Battle strategy works in the fresh produce industry. Progressive Grocer's fresh food editor, Meg Major, will also be a featured speaker at the event.
For additional information about the conference and registration options, including discounted rates for retailers, multiple registrants, and those registering prior to Jan. 27, visit http://www.pma.com/rpsc.