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LANDOVER, Md. -- As a way to help shoppers live healthier lifestyles, Giant Food, LLC began Jan. 1 to distribute "Fresh Start...Healthy Rewards," a free booklet of tips on exercise and better nutrition.
"Our customers are increasingly interested in health and wellness, and we know that in the new year, many customers will resolve to live a healthier life by eating healthy foods and exercising," said Giant's director of consumer affairs, Andrea Astrachan, in a statement. "We want to be a resource for our customers by helping them understand how to include healthy food choices in their diets and how to balance calories with activity, which is critical to overall healthy and weight control."
The booklet espouses three principles: Eat healthy foods daily; Enjoy food with family and friends; Balance calories with activity.
"Fresh Start...Healthy Rewards" also teaches shoppers how to calculate daily caloric needs, plan family meals, and eat appropriate portions. Additionally, the booklet highlights the benefits of eating more whole grains, fruits and vegetables, and fat-free and low-fat dairy items.
Written by Giant's in-house nutritionists, the booklet was reviewed by the company's health-and-wellness adviser, Dr. George Blackburn, S. Daniel Abraham associate professor of nutrition and associate director of nutrition at Harvard Medical School's Division of Nutrition.
Giant operates 191 supermarkets, including 162 fill-service pharmacies in Virginia, Maryland, Delaware, and Washington, D.C., and employs over 25,000 associates. Giant stores in Delware operate under the Super G banner.