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WASHINGTON , D.C. -- The Food Marketing Institute (FMI) will add yet another component to the Chicago smorgasbord the FMI Show has become. The trade group said yesterday it plans to co-locate Marketechnics -- the association's merchandising technology event -- with the FMI Show in 2007.
"FMI is excited to provide a forum for top level industry executives to align all aspects of their business operations," said Tim Hammonds , president and c.e.o. of FMI, of the decision.
The FMI Show 2007 will feature other existing co-located shows, including the Fancy Food Show, All Things Organic, U.S. Food Export Showcase, and Produce Expo & Conference. While Marketechnics' shift to the FMI Show venue is distinct in that it is an FMI event, the move still follows the trade association's recent strategy of providing a new event every year for the FMI Show, by rotating different areas of focus to the exhibition floor and seminar planning.
Marketechnics' programs, products, and discussions focus on how to implement technological solutions across all aspects of the food retailing business, ranging from project management to building an entire business plan.
In 2006, FMI's Marketechnics will be a freestanding event in San Diego, January 30-February 1.