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PLEASANTON, Calif. -- Safeway Inc.'s Washington division raised $698,745 through fundraising campaigns held during Breast Cancer Awareness Month this past October.
Proceeds from the campaign will be contributed to University of Washington, Fred Hutchinson Cancer Research, Northwest Hospital Foundation, Cierra Sisters, St. Mary's Medical Center, Memorial Hospital, Wellness Place, and The Foundation Deaconess & Valley Healthcare.
Since 2001, Safeway's Seattle Division which covers a four-state region (Montana, Washington, Idaho & Alaska) has raised $2.9 million for breast cancer research efforts through its grassroots campaigns.
"Safeway has long held the position that it is our civic duty to take a proactive role in the fight against breast cancer," said Cherie Myers, director of public & government affairs for the company. "Our customers and employees of Washington have proven again that it is their generosity and passion toward this cause that is the greatest treasure of all. Without their support and belief in our ability to help bring about a cure, our impact would not be so profound. We look forward to the day when a cure is found for breast cancer that currently holds all women at risk."
Customers participated by donating spare change at the check stands, purchasing pink rubber-band bracelets and rings, and contributing to in-store special events. There were no administrative costs to run the campaign; contributions went directly toward breast cancer research.
In total, 195 stores within the Seattle Division participated in the month-long fund-raising campaign. Their combined efforts resulted in a collective contribution of $825,582 with the majority allocated to breast cancer research facilities and within the respective state of where the funds were raised.